CHINA CONTENT PROVIDER

Golden Globe impresario Lorenzo Soria was the latest Hollywood big player to come to Beijing, China, on November 25th to attend a gala ceremony marking a hotly anticipated cooperation between America's Tinseltown and Chinese entertainment wannabes Hiersun.

This, as China's creative industry is exploding beyond its borders and pegged to reach 100 billion USD in value by 2020. While Hollywood studios are lining up to spice up their productions with a smattering of Chinese elements for audiences in the world's second largest film market, Lorenzo Soria has his sights set on nothing less than creating an entire "eco-system of Chinese entertainment".

What this actually means remains to be seen, but the cooperation's commercial arm I DO Culture Group is already the main investor in "The Ark and the Aardvark", an animated feature from the makers of Kung Fu Panda slated for a 2017 release. The fun-packed movie will be the first animated blockbuster with Chinese investment and has at the helm Philip LaZebnik, screenwriter and producer of Mulan.

"In the near future, there are many ways of possible cooperation." Said Soria. If the ink keeps flying on Hollywood/China partnerships at its current rate, then "near future" is unlikely to be an exaggeration.